9/22/2023 0 Comments Rise of the tomb raider pc 20 year![]() “Eidos as a company is very, very protective over Lara so we’re very careful with the merchandise that we choose,” said Janet Swallow, VP of Licensing in GameTap’s Tomb Raider retrospective. ![]() ![]() Partnerships established in 1997 came to fruition in 1998 as merchandise requests continued to flood in. Lara’s expansion into the pop-culture consciousness continued to grow in her third year of life. As Lara returns to PS4, we look back at a key moment from the character’s past, as she takes her first steps towards Hollywood… The following is an excerpt from the upcoming 20 Years of Tomb Raider, the definitive guide to the franchise, digging deep into two decades of Lara Croft’s impact on pop culture.
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